HubSpot is a gre
at site, mostly aimed at businesses, that helps people to better market their websites. I first heard of it from PC Mag’s “Best Of in 2007”. The main thing that pulled me in was their Website Grader. You enter in your site’s url and an email address. Then, in a few moments you receive an email with a grade (ranging from 1 to 100) and the criteria used to measure your site.I tried it with my portfolio site and was surprised to receive a 5 of 100. ☹ I thought surely I’d have something in the 60s or so. So, I looked through the report to see where I was lacking. Apparently, I didn’t have enough meta tags for my website, a summary, ALT text for images, a blog, and my domain was expiring in less than a year among other things. And here I thought I was all done with my site after I designed it and pieces it together with HTML code. Nope, there was more work to be done if I wanted more people stopping by for a visit.
FYI - For those who don't speak HTML lingo, a meta tag is a variety of elements in your site HTML that describe what it is to search engines. The most useful one is probably the keywords. You enter a list of keywords that relate to your site. Then when someone uses Yahoo! or googles some of the keywords, your site should appear in the list of results. The better the list, the more chances your site will appear.
They also have a Free Internet Marketing Kit for downloading. It includes an hour long video seminar on the dos and don’t of website redesign as well as a short Q&A part. It also has a PDF version that summarizes the video, and has tips and resources to keep in mind. There are various other tips, resources, webinars, etc. that even bloggers and Myspace page owners can use to help them. The main purpose of it all is to gain new viewers to your site without losing the ones you already have.
Try it out and see how your website ranks. Leave a comment and compare grades.
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